NF6 MARKETING YOUR RESTAURANT
You'll learn:
- to use different marketing strategies
- to filter what strategies to use according to the type of restaurant
- to present a marketing plan with the appropriate vocabulary and syntax
TASK 1 - Strategies
There are several actions and strategies that we can carry out to market our restaurant, i.e. to get customers know our business and promote our services.
See the photos and discuss in small groups what strategy's being used in each one.
Strategies: show off your staff - human element // high-quality, drool-inducing photos for your social media //partner up with delivery services//promote user-generated content // Google+ account// play around with your brand identity on Instagram// flyers //offer coupons or discounts, send occasional email newsletters // customer loyalty programmes // start a blog //timing tweets around meal times, depending on your offerings // set up an account with Tripadvisor or similar sites // online reservation tools
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What marketing strategies do you think these images illustrate?
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In this list there was only 1 offline marketing strategy. What others do you know? Find at least 5 more.
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