AEA2 MARKETING YOUR RESTAURANT
TASK 1 - Strategies
There are several actions and strategies that we can carry out to market our restaurant, i.e. to get customers know our business and promote our services.
See the photos you're shown by your teacher and discuss in small groups what strategy's being used in each one.
What marketing strategies do you think these images illustrate?
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In this list there was only 1 offline marketing strategy. What others do you know? Find at least 5 more.
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For more information on how to carry out these actions and their benefits, read this post.
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TASK 2 - Vocabulary
a. Here are some popular marketing terms. Can you match them with their definitions?
b. This is an exercise on containers.
c. And still one more exercise on containers, but do the first part only.
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TASK 3 - Writing 
a. A way to promote our business is to have a functional menu. We need to have the menu in English ready for the following week at La Sitja. What tools can you use to get a good result and that sounds English? Hands on!
TOOLS FOR THE SEARCH:
1. __________________________. 2. _________________________ 3. _____________________________ 4. _____________________________ ...
b. Did you know this tool? Vocabulari de Restaurants, del Departament de Comerç, Consum i Turisme, de la Generalitat de Catalunya.
In pairs, let's see who are the fastest to get the correct translation of these 10 dishes? Ready? Steady? Go!
1. llegums =
2. Torrades amb allioli de codony =
3. Ajoblanco =
4. Paella a la marinera =
5. Coca de pebrot i llonganissa =
6. Xató =
7. Calçots =
8. Calamars a la romana =
9. Braç de gitano de nata =
10. Sardines a la brasa =
c. Now have a go with La Sitja menu.
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04/11-21/11 Menú França |
- Musclos amb sabayon/Ostres amb sabayon - Ratatouille/Papillote endívies al rocafort - Quiche Lorraine/Sopa de ceba amb crosta - Llenguado menier - Onglette a la Bordalesa/Coq au vin |
-La nostra Tarte Tatin amb pomes de Lleida i financer (Pau) - Tartaleta de llimona i merenga (Tomàs) - París-Brest (Rafa) |
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25/11- 19/12 Menú de Nadal |
- Bombó/snacks - Cruixent de gamba i bacallà - Dau de foie - Brou de Nadal - Turbot sabaion d’all/Llamàntol x superior - Magret d'ànec amb fruits vermells/Garrí per superior/ Tatin d’ànec i peres |
-Cremòs de praliné i xocolata (Josep Lluís) |
TASK 4 - Grammar 
a. PRESENT PERFECT AND PAST PERFECT
b. Have you ever eaten ants? Speaking activity.
c. Who's the fastest with this matching game?
d. Fact or Fiction?
ESL Past Perfect Game - Grammar: Writing Sentences from Prompts - Pair Work - Intermediate (B1) - 40 minutes
d. Connectors
1. Linking words are necessary to correctly express facts and opinions, so let's work with contrast in this page.
2. Do you know the difference between 'because' and 'because of'?
3. And some more practice here.
4. Transform these sentences.
5. Extra practice 1. Present Perfect and Past Perfect.
6. Extra practice 2. Present Perfect and Past Perfect.
7. How well do you know the extreme adjectives? Check here.
TASK 5 - Listening 
Noma Restaurant and El Celler de Can Roca
1. Guess and match the following figures with their meaning in the video you'll see later about the
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Michelin stars granted to the restaurant |
| 42 | years ago when the restaurant first opened |
| 1 | mile(s) between the first location and the second and new one |
| 1000s. | number of people requesting a reservation every day |
| 2014 | nº of times Noma has been voted best restaurant in the world |
| 4 | this year Noma was voted best restaurant in the world |
| 15 | another restaurant was voted best restaurant in the world |
| 2013 | nº of seats in the new restaurant |
| 2 | nº of seasonal menus in the new restaurant |
2. Watch the video again and complete the following sentences with 1 or more words.
a. The chef, René, uses _______________ ingredients from the nordic region.
b. This cooking style is known as __________________________.
c. It took about ____________________ to reopen the restaurant.
d. René Redzepi, co-owner of Noma, believes that after all these years guests expect to have _____________________.
e. The chef decided to close the restaurant because ___________________ was stifling them.
f. Sous-chef Mette Solberg says that they devote a couple of weeks to _____________________________ ideas, and then they don't cook for the guests.
g. Despite the risk of starting over, René confirms that nowadays they ______________________________.
TASK 6 - Research 
Let's get inspired!
We don't need to use all the possible marketing strategies to promote our business, since they take up time and money. So we must select those that we think will be more efficient for our business
But first let's see what some renowned restaurants are doing with their marketing strategy. Individually, choose 2 well-known restaurants and look into their promotion actions, see if there have been any interviews, if they have a Google+ account, etc. Report to the class about your findings and give your opinion about the quality of the means used.
So, take screenshots of your findings as example of the strategies we saw in task 1 and prepare a digital presentation which include these and also strong and weak points in their strategy. Conclude your presentation with your thoughts about it. This will be an assessing activity for RA 3 and RA5.
TASK 7 - GET REAL 
SPEAKING 
You're going to suggest improvements for the promotion of La Sitja, you'll work in groups of 4.
You have 2 lessons for the preparation and you'll present your suggestions and the reasons for them on the 3rd lesson.
After all the groups have presented, we'll all agree on what actions are the most adequate and will advice the teachers in charge of La Sitja's marketing.
TASK 8 - REVISION
a. Present perfect or Simple past? Do this exercise.
b. One more exercise.