NF6 MARKETING YOUR RESTAURANT

TASK 1 - Strategies 

There are several actions and strategies that we can carry out to market our restaurant, i.e. to get customers know our business and promote our services.

See the photos you're shown by your teacher and discuss in small groups what strategy's being used in each one.

What marketing strategies do you think these images illustrate?

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In this list there was only 1 offline marketing strategy. What others do you know? Find at least 5 more.

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For more information on how to carry out these actions and their benefits, read this post. 

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TASK 2 - Vocabulary 

a. Here are some popular marketing terms. Can you match them with their definitions?

b. This is an exercise on containers. 

c. And still one more exercise on containers, but do the first part only.

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TASK 3 - Writing  

a. A way to promote our business is to have a functional menu and La Sitja starts operating very soon. We need to have the menu in English ready for the opening day. What tools can you use to get a good result and that sounds English? Hands on!

TOOLS FOR THE SEARCH:

1. __________________________.    2. _________________________  3. _____________________________  4. _____________________________ ...

b. Did you know this tool? Vocabulari de Restaurants, del Departament de Comerç, Consum i Turisme, de la Generalitat de Catalunya.

In pairs, let's see who are the fastest to get the correct translation of these 10 dishes? Ready? Steady? Go!

1. llegums =

2. Torrades amb allioli de codony =

3. Ajoblanco =

4. Paella a la marinera =

5. Coca de pebrot i llonganissa =

6. Xató =

7. Calçots =

8. Calamars a la romana =

9. Braç de gitano de nata = 

10. Sardines a la brasa =

c. Now have a go with La Sitja menu.

NOM MENÚ

 

DETALL PLATS MENÚ

LES POSTRES

1/10- 11/10

Menú Benvinguda tardor 

- Crema de bolets, llagostí i fonoll

- Carpaccio de peus de porc, magrana i fruits secs.

- Risotto d'espàrrecs verds, ceps i parmesà

- Salmó escabetxat, caqui i carabassa

- Filet de porc a la verema


Maridatge d´un còctel d'elaboració clàssica i tres vins de proximitat afinats per nosaltres al celler de l'escola.

-Gelat de iogurt, figues i nous 

- Tartaleta de figues 

- Pastís de pastanaga 

 

14/10 - 01/11 

Menú Catalunya

 

- La nostra versió del pa amb tomàquet i fuet.

- Escalivada amb botifarra d’ou.

- Empedrat de mongetes de Sta. Pau amb bacallà.

- Llobarro/Orada a la sal amb les seves patates i verdures.

- Mandonguilles i sèpia/Cua de bou amb ratafia


Maridatge d’un còctel d’elaboració clàssica i tres vins de proximitat afinats per nosaltres al celler de l´escola.

-Cremós de crema catalana i orelletes 

- Crema catalana en got i Bunyols Empordà 

- Menjar blanc d’ametlles 

 

TASK 4 - Grammar  

a. PRESENT PERFECT AND PAST PERFECT

b. Who's the fastest with this matching game?

c. Fact or Fiction?

ESL Past Perfect Game - Grammar: Writing Sentences from Prompts - Pair Work - Intermediate (B1) - 40 minutes

In this creative past perfect game, students write realistic and imaginative explanations for situations. In pairs, students write two explanations for each situation on their worksheet - a realistic explanation (Fact) and an imaginative explanation (Fiction). Next, read the first situation from the worksheet to the class, i.e. 'I walked into class, but I didn’t recognize anyone'. The pairs then take it in turns to read their ‘Fact’ explanation to the class using the past perfect, e.g. 'You had walked into the wrong class'. The class then votes for the most realistic explanation. The winning pair scores a point. The pairs then read out their 'Fiction' explanations, e.g. 'You had lost your memory'. Again, the class votes for the best one. This process continues with the second situation and so on. The pair with the most points at the end of the game is the winner.

d. Connectors

1. Linking words are necessary to correctly express facts and opinions, so let's work with them in this page.

2. And some more practice here. 

3. Transform these sentences.

4. Extra practice 1. Present Perfect and Past Perfect. 

5. Extra practice 2. Present Perfect and Past Perfect.

e. How well do you know the extreme adjectives? Check here.

TASK 5 - Listening   

Noma Restaurant and El Celler de Can Roca

1. Guess and match the following figures with their meaning in the video you'll see later about the Noma Restaurant.

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 Michelin stars granted to the restaurant
42 years ago when the restaurant first opened
1 mile(s) between the first location and the second and new one
1000s.          number of people requesting a reservation every day
2014 nº of times Noma has been voted best restaurant in the world
4 this year Noma was voted best restaurant in the world
15 another restaurant was voted best restaurant in the world
2013 nº of seats in the new restaurant
2 nº of seasonal menus in the new restaurant

2. Watch the video again and complete the following sentences with 1 or more words.

a. The chef, René, uses _______________ ingredients from the nordic region.

b. This cooking style is known as __________________________.

c. It took about ____________________ to reopen the restaurant.

d. René Redzepi, co-owner of Noma, believes that after all these years guests expect to have _____________________.

e. The chef decided to close the restaurant because ___________________ was stifling them.

f. Sous-chef Mette Solberg says that they devote a couple of weeks to _____________________________ ideas, and then they don't cook for the guests.

g. Despite the risk of starting over, René confirms that nowadays they ______________________________.

TASK 6 - Research  

Let's get inspired!

We don't need to use all the possible marketing strategies to promote our business, since they take up time and money. So we must select those that we think will be more efficient for our business

But first let's see what some renowned restaurants are doing with their marketing strategy. Individually, choose 2 well-known restaurants and look into their promotion actions, see if there have been any interviews, if they have a Google+ account, etc. Report to the class about your findings and give your opinion about the quality of the means used.

TASK 7 - GET REAL  SPEAKING 

You're going to suggest improvements for the promotion of La Sitja, you'll work in groups of 4. 

You have 2 lessons for the preparation and you'll present your suggestions and the reasons for them on the 3rd lesson. 

After all the groups have presented, we'll all agree on what actions are the most adequate and will advice the teachers in charge of La Sitja's marketing.

 

Darrera modificació: dimarts, 17 de setembre 2024, 19:27